Pasta City

Baseball, pasta, and a whole lot of heart. We turned a stadium into a cultural celebration where tradition meets home runs.

Brand identity, Naming, Uniform design, Stadium signage, Fan activations

2023 *In colaboration with You know Who

Yellow Flower

Project info

Welcome to pasta city! Cleburne, TX isn't just home to the Railroaders—it's home to La Moderna. So when the depot transformed into La Moderna Field, it only made sense to give it a name as iconic as the partnership itself: The Pasta Bowl. The challenge? Bringing a brand beloved by Hispanics into a deeply American sport. Quiien took that challenge head-on, creating a bold, cohesive brand identity woven into uniform designs, stadium signage, fan activations like The Pasta Run, and more. Every detail was designed to bridge cultures, turning La Moderna Field into a place where baseball meets tradition—and where every game feels like home.