More than pasta, La Moderna is about tradition—the kind passed down through generations, one meal at a time. quiien crafted a strategy that blended tradition with today, creating content that felt familiar yet fresh—classic recipes with a modern twist, user-driven moments, and storytelling that brought people back to the table. We refined their visual identity to balance heritage and relevance while driving engagement and growth through targeted advertising. The result? A brand that stays true to its roots while thriving in the digital age.