Healthcare is human. But too often, it doesnt feel that way. Welfer was created to change that- built from the ground up to bring trust, warmth, and dignity to bioethics and palliative care. quiien partnered with Mariana to craft Welfer's entire identity from name to narrative, from visuals to voice designing a brand that feels as human as the care it represents. From a name rooted in well-being and welfare to a visual identity designed for trust -soothing reds, grounding greens, and a logo that reassures- every element was intentional. The tagline, "Humanizando en salud," captures its purpose: care isn't just treatment; it's connection. quiien didnt just brand Welfer we helped bring a vision of humanized healthcare to life.